Overuse of exact-match keywords: Earning many links where the anchor text matches a keyword phrase a site is trying to rank for.While a complete user evaluation is beyond the scope of this paper, our own experience with Google has shown it to produce better results than the major commercial search engines for most searches.Backlinking is just one a

When an image is linked, the alt text is the anchor text, helping search engines and users understand the content.” After all, what are the chances of two or more unrelated websites linking to the same web page with the same anchor text if the page doesn’t have anything to do with dog biscuits? Pretty slim, I’d say.The same information is st